The Freshly Announced Sony RX10 IV — A Camera Looking For An Audience?

by Anura Guruge

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Two other titles I considered were: “Nothing Here Nor There” & “A Rebel Without A Cause” (and camera aficionados will understand that).

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Well this certainly was not the Full-Frame Sony a7 III that had been rumored!

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Impressive camera with a HEFTY, $1,700 US, price tag. And that is why I am confused as to the target audience for this camera. At that price, albeit with a v. good lens with 600mm reach, it is at the high-end of the average enthusiast’s budget — and push comes to shove it is still a 1″ sensor camera, with a mid-range zoom. And that is problem.

If they had increased the zoom by even 50mm, to 650mm, then it would have made a bit more sense.

The Autofocus (with Phase Detect), the mind-blowing 24 fps and the touch screen are compelling — no doubt.

But, it is up against some impressive competition. That just a few months ago, DPReview in their “Long Zoom Camera” buyer’s guide went with the now, old-in-the-tooth Panasonic Lumix FZ1000 is very telling. I had a FZ1000 and loved it. I considered the Sony RX10 II and found it not to be as compelling. And that DPReview then went with the RX10 II (with the shorter-range zoom) rather than the RX10 III (with the 600mm) zoom is even more telling. That to I, kind of sums it up. The FZ1000, with 200mm less zoom, is $1,000 cheaper! $1,000. That is a big difference.

So, that is my dilema. I like what I see. It could PROBABLY make a good ‘compact’ for I — in place of my rarely used, brand new Sony a6500. Yes, I do feel guilty sometimes. And I also have a Nikon P900 super-zoom with the 2,000mm reach!

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++++ Check Categories ‘Sony’ & ‘Six Images’ >>>>

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by Anura Guruge