Planet Fitness’ Delightful “I Lift Things Up And Put Them Down” Commercial, From 2011, Is BACK!

by Anura Guruge

Click to ENLARGE.

Happened to see it, this morning, on ‘GMA’ and it made my morning. Recognized and remembered it at once. What a classic. The guy is such a natural.

Good move by Planet Fitness. Reuse a memorable commercial — and make a definite impact — without spending money on a new one.

Kudos to their marketing team.

They got it right the first time and got it right again. Not too many marketing departments are that savvy.

Watch it again.

I am NOT a great fan of commercials. I Fast Forward through them or change channels and then come back.

But, this one I will watch.

Related posts:
Search ‘Commercials’.

by Anura Guruge

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About Anura Guruge

See 'The Blogger' on my blog.

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