Amazon Permitting Vendors To RECYCLE ‘Product Numbers’ To Retain Reviews From OLDER Products.
Here is the issue.
The favorable reviews you may be reading on Amazon might NOT be for the current model you are looking at. Appears that Amazon permits vendors to recycle Amazon product numbers (referred to as ASINS) so that they can RETAIN reviews that relate to older products.
So, for example, the reviews you may be reading for the NEW Garmin Forerunner 245 may not be for the 245. They could be reviews for the older Forerunner 235.
But, Amazon nor the vendor give you any indication of this. So, you are reading FAKE REVIEWS — intentionally recycled to deceive you!
A friend of mine, a fellow Garmin enthusiast like I, noticed it last week with a Garmin Forerunner 245 Bundle being sold by ‘EZ Electronics‘. It had 8 very positive reviews giving it a 4.3 (out of 5) stars. My friend had previously looked at the ‘Amazon’ listing for this bundle. He remembered that the rating wasn’t as high on that page. He went back and checked. That is when he got curious. Then he saw the dead giveaway. EZ Electronics was claiming that the Forerunner 245 had been available as of June 2018. NOT SO. The Forerunner 245 was only announced in April 2019. That is when he worked out that EZ Electronics, by recycling the ASINS, was using OLD (invalid) reviews from the older Forerunner 235.
So, here are some screenshots to explain what is happening:
So, the issue here is that of duplicitous reviews — recycled reviews from OLDER products that have no bearing on the product that they claim to represent.
So, be careful. Check the ‘Date First Available’ field. Make sure that it looks reasonable.
So, Amazon BUYER be AWARE.
Amazon has SINCE taken down this product listing.
This issue was brought to Amazon’s attention late last week.
They have responded by taking down the product listing.
So, that was good.
But, there could be other instances on Amazon.
Just keep an eye.
Better to be safe than sorry.