Fitbit Losing $80 Million In 1Q2019, On $272 Million Revenue — Do NOT See The Glory Or Point.
While I appreciate companies play all sorts of ‘games’ when it comes to reporting their income, these Fitbit results definitely appear to tell a story …
Losing $80 Million of $272 Million of sales. That is 29%.
This does not look like a ‘paper’ loss. It would appear that it costs Fitbit more to develop, manufacture, market, sell & support their products than they can recoup in sales.
If that is the case something is wrong. Fitbit must get their cost under control or stop selling their watches at a discount — just to get market share.