Panasonic, Latest Digital Camera Company To Run Into Trouble — After Nikon & Samsung.
That their digital camera sales, despite their prowess in 4K video, is declining comes as no surprise. Camera sales across the board, across all manufacturers, are declining. People are using their increasingly capable smart phones. Plus their hands are full with the phone. They have no hands to use for a camera.
Samsung gave up the ghost in 2015.
Nikon is in trouble and is dramatically scaling back new camera introductions. THAT IS GOOD.
And now Panasonic. Panasonic currently has 192 cameras on its books. That is CRAZY. Way too many. They have introduced too many cameras with very little to differentiate them. Now they have to pay the price, and the piper.
However, what is strange about Panasonic announcement is the claim that they are going merge the digital cameras with another division — and doesn’t name what division that might be.
There is nothing that seems obvious. They could probably put it with ‘Home + Office’ which has phones, printers, solar panels and vacuum cleaners. We will have to wait and see. But, one thing is clear. They have to start rationalizing and trimming their camera repertoire. Way too many models.