Exclusive Update On ‘Ten Cricket’ In U.S.A. From ZEE/Asia TV USA.

Anura Guruge, June 8, 2013.tenlogo

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Anura Guruge


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Yesterday afternoon, around 4:15, the phone ran. It was a Akhilesh Gupta, the Director of Content Distribution for Asia TV USA — the ZEE Network affiliate in the U.S., based out of Manhattan. TEN Cricket is owned by ZEE.

Mr. Gupta had seen my rant about us in the U.S. losing TEN Cricket (other than for the short, online ‘clips’ on ESPN 3).

Mr. Gupta and I had an extremely pleasant and very productive conversation. I was very impressed, He was very forthright and gave me a lot of information — much of it which I will not share because it was of a sensitive nature.

I explained to Mr. Gupta the pain that us U.S. cricket fans are feeling. He understood. But, I think I managed to get through to him that ESPN 3 is not the answer to our needs.

The bottom line, as some of us had already deduced, is basic economics. Obtaining rights to major sporting events is not cheap. Networks have to recoup that money — as NBC clearly demonstrates every 2 years with the Olympics.

The issue in the U.S. is STILL the lack of adequate demand for PAID subscription.

It is a story that I am so familiar with and suffer in my own right. The Internet coupled with piracy (from Asia) is undermining so many ventures. It was like music and Napster.

Though we in the U.S. have a burgeoning population of cricket lovers many are unwilling or UNABLE to pay for it. I know that first hand. I don’t know many Sri Lankans in the U.S. or Canada. But, the few I know never subscribed to Willow or TEN. They watched cricket, for FREE, on the Internet. That is the problem. Many, and I know the same is true with Indians, have to be ‘careful’ with their expenditures because they send money back home. Kind of money. If you recall the people who advertised the MOST on cricket channels in the U.S. were the likes of XOOM.come, i.e., those that transfer money from the U.S./U.K. to India! So understandably the folks living in the U.S., to use a lovely expression from N.H., are ‘close to their dollar‘. You can’t have your cake and eat it too. IF we want something better than cricket on ESPN 3 we have to pay the piper. Simple as that.

According to Mr. Gupta, ZEE in the U.S. is exploring offering an ‘Over-the-Top’ (OTT) set-top, Internet powered solution. I think it might be this IPTV solution I talked about on June 15, 2013. Mr. Gupta is trying to see if he can get me an OTT box to try out. IF SO, I will, of course, keep all of you posted on my experience. IF it is a viable solution we will have to PULL TOGETHER to make that box a success in the U.S. So the first step is to try and get my hands on one.

I am in touch with Mr. Gupta by e-mail. I also have his phone number. This is good. Finally, WE, i.e., us cricket fans in the U.S., have a credible contact at ZEE.

I will keep you all posted. Thank Mr. Gupta. He did good.

Thank you Mr. Gupta.

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About Anura Guruge

See 'The Blogger' on my https://nhlifefree.com/ blog.

14 responses to “Exclusive Update On ‘Ten Cricket’ In U.S.A. From ZEE/Asia TV USA.”

  1. satyajit says :

    Can I get an OTT box to try it out? I am pretty interested to get one.

    • aguruge says :

      I don’t have the details yet. I think this is the IPTV box that YOU mentioned 2 months ago. I am hoping to find out. I will, of course, keep ALL of you posted. Thanks. hope you are well. Cheers, Anura

  2. satyajit says :

    yes, this is the IPTV box I mentioned earlier. But I cannot get it, actually don’t know how to get it, OK, just post us what you find out.

    • aguruge says :

      Yes, of course, I will post everything I find out and learn. Right now it is all a mystery to me. Heard late today that the box will arrive Friday. I happened to get an e-mail from UPS saying that I had a delivery tomorrow. So that adds up. So I will know much, much more tomorrow. I will post on a regular basis. I am trying to arrange some meetings to discuss the cricket situation. I will keep you all posted. Good evening. Take care. Cheers, Anura

  3. satyajit says :

    Is it possible I can contact Mr. Gupta and get a free box to try…

    • aguruge says :

      It has taken me this long to respond because you had me gob-smacked on so many different fronts.
      You must come from Pakistan and must be living in Canada. Well over here in the U.S. we do enjoy quite a bit of personal liberty. You don’t have to ask permission from a total stranger to make a request from another. So, of course, you can contact Mr. Gupta. As we like to say here in the U.S. ‘… the last time I looked, this was still a FREE country‘. So go for it.
      Not sure what your thinking is but I am sure there is some munda logic involved.
      But, from the little I can deduce your thinking is that if they send me a free box to try out, they should think about sending one to you as well. Wow.
      Your logic obviously is flawless.
      Best of luck. Cheers, Anura

      • satyajit says :

        I was asking Mr. Gupta’s email address and phone number. Sky TV box is not available for buying in USA. Otherwise I would have bought. I am no less than a fanatic cricket fan like you. That;s why I am asking. If you don’t want Mr Gupta’s phone number or email address to be public, you can please send me in my email address – satroy@comcast.net or text me at 3013676437

      • aguruge says :

        As you must know, if you live in the U.S., it is not considered kosher to give people’s e-mails or phone-numbers. You know who he works for. Check the Web. Should be easy enough to find. Cheers, Anura

  4. satyajit says :

    I could not get the contact info, so I have asked. Actually I informed you about the existence of this IPTV box

  5. satyajit says :

    I was able to find out how to get it, but not free. There is a shipping charge ($23) and $19.99 per month for subscription cost. I don’t know how did you get free. It’s a lot to just watch ten cricket

    • aguruge says :

      I got it for FREE, with FedEx overnight shipment (for FREE), because THEY wanted me to try it. IF you haven’t noticed I have a BLOG here that goes out around the world. People like YOU come to this blog looking for info. about TEN cricket. You crack me up. Cheers.

  6. satyajit says :

    I ultimately got hold of Mr. Gupta, but he said all trial boxes are over, and he is sorry and cannot give me like you FREE. You are lucky. Did you get free subscription for ever or for some months?

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